Effective from: July 25, 2025
Welcome to Heatseeker! Your privacy is important to us.
This Privacy Policy describes how Heatseeker Inc. and its wholly-owned subsidiary Heatseeker Technologies Pty Ltd (in either case, “Heatseeker”, “we”, “us”, or “our”) collect, use, share, and protect your personal information when you use our platform, products, mobile applications, websites, and related services (collectively, the “Services”).
This Privacy Policy explains how we handle the personal information of our business customers and prospects, as well as the personal information of consumers whose information we process through our Services. The Services we provide to our business customers include:
If you have any questions, concerns, or requests regarding this Policy or your personal information, please contact us at:
Email: privacy@heatseeker.ai
Data Protection Officer: dpo@heatseeker.ai
We collect information to provide, maintain, and improve our Services, to ensure security, and to comply with legal obligations. The types of personal information we collect depend on how you interact with Heatseeker, and may include:
2.1 Consumer Information
2.2 Communications and Marketing Data
We may combine information collected from different sources for the purposes described in this Policy.
We collect personal information in several ways, depending on how you interact with Heatseeker:
3.1 Information You Provide Directly
We collect information that you provide to us, such as when you:
3.2 Information Collected Automatically
When you use or interact with our Services, we automatically collect certain information, including:
3.3 Information from Third Parties
We may receive information about you from third-party sources, such as:
3.4 Information Collected by Cookies and Similar Technologies
We use cookies and similar tracking technologies to collect information about how you interact with our Services. This information helps us improve user experience, provide security, analyze trends, and deliver relevant advertising.
You can manage your cookie preferences through your browser settings or within our Services where available. For more details, please see our Cookies, Tracking, and Analytics section.
We may combine information collected through these methods for the purposes described in this Privacy Policy.
We use your personal information for a variety of business and operational purposes, and always in accordance with applicable law, including the General Data Protection Regulation (GDPR). The legal basis for our use of your information may be your consent, the performance of a contract, our legitimate business interests, or compliance with legal obligations, as described below.
4.1 Improving and Developing Our Services
We analyze usage and technical data to improve our platform, develop new features, conduct research, and ensure a positive user experience.
Our legal basis: These activities are based on our legitimate interest in understanding and enhancing our Services. Where we use data for optional product improvements or research, we may ask for your consent.
4.2 Communications and Customer Support
We use your information to communicate with you about your account, respond to your requests, provide customer support, and send important administrative information (such as security alerts or updates to our terms and policies).
Our legal basis: This processing is necessary for the performance of our contract with you, for compliance with legal obligations, and/or based on our legitimate interests in responding to your inquiries and managing our customer relationships.
4.3 Personalization and Marketing
We may use your information to personalize your experience, provide content or recommendations, and send you marketing communications, newsletters, surveys, or information about our products, services, and events.
Our legal basis: We do this with your consent where required by law (for example, when you opt in to marketing), or, in some cases, based on our legitimate interests. You can withdraw your consent or adjust your preferences at any time.
4.4 Security and Fraud Prevention
We use information to protect the security of our Services, users, and business, and to detect, prevent, or address fraud, abuse, or other harmful activity.
Our legal basis: This processing is necessary to comply with our legal obligations and to pursue our legitimate interests in keeping our Services secure.
4.5 Compliance and Legal Obligations
We process personal information to comply with applicable laws and regulations, to respond to lawful requests from authorities, and to establish, exercise, or defend legal claims.
Our legal basis: We do this where necessary to comply with our legal obligations.
4.6 Use in Artificial Intelligence and Analytics
We may use information to improve, develop, and train our artificial intelligence and analytics systems. We will only use your personal information for model training or product improvements with your consent or where permitted by law. In some cases, we may use aggregated or de-identified data for these purposes.
Our legal basis: Your consent (where applicable), or our legitimate interests (when using aggregated or de-identified data).
4.7 Other Purposes With Notice and Consent
We may use your information for any other purpose disclosed to you at the time we collect your information, or with your explicit consent.
Our legal basis: Your consent.
We will not use your personal information for materially different or incompatible purposes without providing you with notice and, where required, obtaining your consent.
We share your personal information only as necessary to operate our business, provide our Services, and comply with applicable law. We do not sell your personal information to third parties for compensation. Our business is to use the data we collect, show ads that are may be relevant to your interests and to provide information to our business customers for such purposes. These activities may constitute “selling,” “sharing,” processing personal information for targeted advertising purposes.
5.1 Service Providers and Subprocessors
We may share your information with trusted service providers, advisors, and subprocessors who assist us in operating our platform, processing payments, delivering emails, providing analytics, hosting data, supporting customer service, or providing other essential business functions.
5.2 Business customers
We may disclose or otherwise make available consumer personal information to our business customers in the course of our Services to them.
5.3 Affiliates and Corporate Group
We may share your information with our corporate affiliates, subsidiaries, and parent company as needed to deliver the Services or for internal business operations.
All such entities are required to process your information in accordance with this Privacy Policy.
5.4 Legal, Regulatory, and Safety Disclosures
We may disclose your information to law enforcement, government authorities, courts, or third parties:
5.5 Business Transfers
In the event of a merger, acquisition, financing, reorganization, sale of assets, insolvency, bankruptcy, or other corporate transaction, your information may be transferred as part of that transaction, subject to the promises made in this Privacy Policy.
5.6 With Your Consent or at Your Direction
We may share your information with third parties for any other purpose disclosed to you and with your consent, or when you direct us to do so.
5.7 Aggregated or De-Identified Data
We may share aggregated or de-identified information, which cannot reasonably be used to identify you, for research, analytics, or marketing purposes.
5.8 Lead Data and Instant Form Submissions
If you provide information through lead generation forms, instant forms, or similar features for the purpose of connecting with a Heatseeker client or partner, we may share that information with the relevant client, partner, or sponsor, as consistent with the context and intent of your submission.
In certain cases, the identity of the client, partner, or sponsor may not be disclosed to you at the time of collection (for example, where the campaign is conducted on behalf of an “incognito” brand or for market research purposes). When this occurs, your information will only be shared as necessary to fulfill the stated purpose of the form, in line with applicable law and our contractual obligations.
If you have questions about how your data is used or wish to know more about the recipients of your information, you may contact us at privacy@heatseeker.ai.
Heatseeker operates globally. This means your personal information may be transferred to, processed, and stored in countries outside of your own, including countries that may have different data protection standards than those in your home jurisdiction.
6.1 Transfers Outside Your Jurisdiction
We may transfer your personal information to our affiliates, service providers, partners, or subprocessors located in countries outside of your jurisdiction (for example, Australia, the United States, the European Economic Area, or other regions where Heatseeker or its partners operate). We do this as necessary to provide our Services, fulfill contractual obligations, and operate our business efficiently.
6.2 Safeguards for International Transfers
Where we transfer personal information from the European Economic Area (EEA), United Kingdom, Switzerland, or other countries with data transfer restrictions, we take appropriate measures to ensure that your information remains protected. These measures may include:
6.3 Your Rights and Information
If you are located in the EEA, UK, or Switzerland, you have the right to request more information about the specific safeguards applied to the international transfer of your personal data. You may do so by contacting us at privacy@heatseeker.ai.
6.4 Data Processing Locations
Your data may be stored and processed in Australia, the United States, the European Union, or any other country where Heatseeker or its service providers maintain facilities.
6.5 Compliance
We ensure that all international data transfers are carried out in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and other relevant legal requirements.
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to provide our Services, to comply with legal and contractual obligations, to resolve disputes, and to enforce our agreements. Our data retention and deletion practices are governed by internal controls and procedures.
7.1 Retention Periods
The period for which we retain your personal information depends on the type of data, its purpose, and applicable legal and regulatory requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, the purposes for which we use personal information, and whether we can achieve those purposes through other means, and the applicable legal and regulatory requirements
7.2 Secure Deletion and Anonymization
When personal information is no longer needed, we securely delete or anonymize it using processes and controls consistent with industry standards and our SOC 2 Type II compliance program. We log and monitor deletion activities to verify adherence to our policies and regulatory obligations.
7.3 User-Initiated Deletion
You may request deletion of your personal information or closure of your account (as applicable) at any time by contacting us at privacy@heatseeker.ai or using the tools provided within our Services (where available).
Upon verified request, we will delete or anonymize your personal information within a reasonable period, except where retention is required for legal, regulatory, or contractual purposes.
Residual data in backup or archival systems will be deleted in accordance with our backup data retention schedules and will not be used for any active business purposes.
7.4 Data Retention for Legal, Regulatory, or Contractual Purposes
We may retain certain information as required to comply with our legal, tax, regulatory, or contractual obligations, to resolve disputes, enforce agreements, or as otherwise permitted by law. In such cases, your data will only be used for those necessary purposes.
Heatseeker is committed to providing all users with transparency, control, and meaningful choices regarding their personal information. Depending on where you are located, you maybe have the following rights and options regarding your personal data:
8.1 Access and Correction
You may request access to the personal information we hold about you, and request that it be corrected or updated if it is inaccurate or incomplete.
8.2 Deletion (Right to be Forgotten)
You may request the deletion or removal of your personal information in certain circumstances, for example, if it is no longer needed for the purposes for which it was collected or if you withdraw your consent.
8.3 Restriction and Objection
You may request that we restrict the processing of your personal information or object to certain processing activities, including direct marketing and profiling.
8.4 Data Portability
You may request a copy of your personal information in a structured, commonly used, and machine-readable format, and may request that we transfer this data to another service provider where technically feasible.
8.5 Withdraw Consent
If we process your personal information based on your consent, you may withdraw your consent at any time. This does not affect the lawfulness of any processing carried out before withdrawal.
8.6 Marketing Preferences & Opt-Out
You may opt out of receiving marketing communications from us at any time by following the unsubscribe link in our emails, updating your preferences in your account, or contacting us directly.
8.7 Automated Decision-Making
Where our Services involve automated decision-making that produces legal or similarly significant effects, you have the right to request human intervention, express your viewpoint, and contest the decision.
8.8 Non-Discrimination
Exercising your privacy rights will not result in any discriminatory treatment or denial of Services.
8.9 Lodge a Complaint
If you have concerns about your privacy or how your personal information is handled, you have the right to contact us and, if you are not satisfied with our response, to escalate your complaint to a relevant data protection authority.
8.10 How to Exercise Your Rights
To exercise any of these rights, please contact us at privacy@heatseeker.ai or use the tools provided in our Services (where available).
We may need to verify your identity before processing your request and will respond within a reasonable timeframe.
We take the security of your personal information seriously and are committed to protecting it through industry-leading technical, organizational, and administrative safeguards. However, no Internet or e-mail transmission is ever fully secure or error free.
We use cookies and similar tracking technologies to enhance your experience, improve our Services, and support our business operations.
10.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our website or use our platform. Cookies enable us to recognize your browser or device, remember your preferences, and provide core functionality.
10.2 Types of Cookies We Use
10.3 Third-Party Cookies and Analytics
We may allow trusted third-party partners (such as analytics providers and advertising networks) to set cookies or use similar technologies on our Services. These partners may collect information about your online activities over time and across different websites and services.
For example, we use analytics services such as Google Analytics to help us analyze and improve the performance of our Services.
10.4 Your Choices and Controls
You can control and manage cookies in several ways:
Please note that disabling or blocking certain cookies may impact the functionality and performance of our Services.
10.5 Do Not Track
Our Services do not currently respond to “Do Not Track” signals from browsers, because no consistent industry standard has been adopted. We will review and update our practices if such standards emerge.
10.6 More Information
For more information about the cookies and tracking technologies we use, or to update your preferences, please contact us at privacy@heatseeker.ai.
Our Services are not intended for, and may not be used by, anyone under the age of 18. We do not knowingly collect personal information from children under 18. If you believe that a child under 18 has provided us with personal information, please contact us at privacy@heatseeker.ai, and we will take steps to delete such information as required by applicable law.
Some features of the Heatseeker Platform use artificial intelligence (AI) and machine learning technologies to analyze customer-supplied and other data, identify market patterns, and generate data-driven insights. These features are designed to help you understand market responses, audience segments, and experiment results.
12.1 Transparency, Control, and Updates
We are committed to transparency regarding our use of AI and data.
12.2 Human Oversight
All automated processing is subject to human oversight and regular review to ensure accuracy, fairness, and compliance with applicable laws.
12.3 Contact
If you wish to exercise your rights regarding automated decision-making or AI processing, or if you have questions about how these systems operate, please contact us at privacy@heatseeker.ai.
Our Services may contain links to websites, applications, or services operated by third parties, or allow you to integrate or connect with third-party services (such as marketing platforms, analytics tools, or social media networks).
13.1 Links to External Sites
Our Services may include links to external websites or resources operated by parties other than Heatseeker. We do not control, endorse, or take responsibility for the content, privacy practices, or operations of these third-party sites.
We may update or modify this Privacy Policy from time to time to reflect changes in our business, legal requirements, or our data practices.
If we make material changes to this Privacy Policy, we will provide you with notice in advance—such as by sending an email to the address associated with your account, posting a notice within our Services, or by other reasonable means.
The effective date of any update will be indicated at the top of the Privacy Policy. Your continued use of our Services after the revised Privacy Policy becomes effective constitutes your acceptance of those changes.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
If you have any questions about this Privacy Policy or our data practices, please contact us at privacy@heatseeker.ai.
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using any of the following methods:
Email: privacy@heatseeker.ai
Address: Heatseeker Inc, 7 Orchard Way, Kentfield, 94904, California
Data Protection Officer: dpo@heatseeker.ai
We are committed to responding to all privacy inquiries promptly and to working with you to resolve any concerns about your personal information.
