Better growth
Fewer mistakes
We’re on a mission to fix market research and help teams build only what matters.
Meet the leadership team
We’ve seen the waste. We’ve made the wrong calls. We’ve shipped the wrong thing. Prioritized the wrong bet. And watched great ideas fail because the market wasn’t there.
Between us, we’ve built growth engines at BCG and Cisco, led product at Atlassian, launched campaigns for some of the world’s biggest brands, and built products from zero to scale.
That’s why we’re here — building the world’s first platform for faster growth and fewer mistakes.
Kate O'Keeffe
Kate is a growth visionary who built and led digital venture arms at BCG and Cisco. She’s launched and scaled new ventures by blending sharp strategy, creative execution, and a relentless focus on what drives real-world results.
Rutger Coolen
Rutger brings 20 years of product and growth experience. He was Head of Product at Atlassian, where he scaled enterprise SaaS globally. Earlier, he shaped go-to-market strategy for some of the world’s fastest-growing mobile brands.
Donald Martinez
Donald is an engineering director with a decade of experience building and scaling digital products. He blends deep technical expertise with a sharp focus on customer experience — and has a passion for AI.
Fiona Triaca
Fiona has spent the past decade helping top brands grow through AI, design, and innovation. As founder of Naked Ambition, she’s worked with leading enterprises to bring bold ideas to market. Earlier, she raised capital across the US, UK, and Europe as an investment banker.
Kate O'Keeffe
Job title
Kate has spent the past 10 years applying growth and hacking principles to grow startups for Cisco and BCG Digital Ventures.
She brings on-the-ground experience combining intuitive design, real-world data, and digital tools to innovate at scale.
Kate O'Keeffe
Job title
Kate has spent the past 10 years applying growth and hacking principles to grow startups for Cisco and BCG Digital Ventures.
She brings on-the-ground experience combining intuitive design, real-world data, and digital tools to innovate at scale.
Kate O'Keeffe
Job title
Kate has spent the past 10 years applying growth and hacking principles to grow startups for Cisco and BCG Digital Ventures.
She brings on-the-ground experience combining intuitive design, real-world data, and digital tools to innovate at scale.
Kate O'Keeffe
Job title
Kate has spent the past 10 years applying growth and hacking principles to grow startups for Cisco and BCG Digital Ventures.
She brings on-the-ground experience combining intuitive design, real-world data, and digital tools to innovate at scale.
Kate O'Keeffe
Job title
Kate has spent the past 10 years applying growth and hacking principles to grow startups for Cisco and BCG Digital Ventures.
She brings on-the-ground experience combining intuitive design, real-world data, and digital tools to innovate at scale.
Kate O'Keeffe
Job title
Kate has spent the past 10 years applying growth and hacking principles to grow startups for Cisco and BCG Digital Ventures.
She brings on-the-ground experience combining intuitive design, real-world data, and digital tools to innovate at scale.
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Check out our open roles.
