Pricing

Priced to the decision, not the seat.

Start with one high-stakes question, or run Heatseeker always-on across the business. Unlimited seats on every annual plan.

Project
One-off
$29,000
3 months

Put high-stakes decisions in front of real buyers and get answers in days.

  • 50 experiment credits
  • Live in-market experiments
  • Media cost included
  • One workspace for the whole team, 3 months
Book 30 minutes ↓
Base
$55,000
per year

Evidence behind every decision, from live experiments and synthetic panels.

  • 100 annual credits
  • Live experiments on Instagram, TikTok, Facebook and LinkedIn (B2B)
  • Live personas and synthetic panels · 3-5 segments
  • Your research and data, connected from Drive
  • Unlimited seats
Book 30 minutes ↓
Pro
Most popular
$105,000
per year

Always-on validation and proactive market intelligence, inside your team's AI tools.

  • Everything in Base
  • 200 annual credits
  • 5-10 persona segments
  • Weekly market scans keep the picture current
  • Heatseeker inside Claude and ChatGPT
  • Frontier models
  • SSO
Book 30 minutes ↓
Enterprise
From
$185,000
per year

For enterprises that want the customer view behind every action and decision.

  • Everything in Pro
  • 350+ annual credits
  • 10+ persona segments
  • Large-scale simulations · 1,000-10,000 personas
  • Twice-weekly market scans
  • Microsoft Copilot, and enterprise MCP for your own AI systems
  • Unlimited workspaces
  • Data residency (US, Europe, or Australia)
Book 30 minutes ↓
01 / Every annual planBase · Pro · Enterprise

Your customer on demand, and proof from real buyers. In every annual plan.

Live personas

A live conversation with an AI version of your customer, built from your own data. Ask anything, get an answer in seconds.

Synthetic panels

One question to hundreds of personas at once. A quantified read in minutes, before a dollar of media is spent.

Live experiments

Real buyers on Instagram, TikTok, Facebook and LinkedIn, branded or under a lookalike brand. Media included.

Designed with you, run your way

Heatseeker AI guides the audience and experiment design on every plan. Or hand the whole run to us, fully managed.

The decision, with its evidence

Variants ranked and significance tested, every number traceable to the experiment behind it.

The whole company, one standard

Unlimited seats. SOC 2 Type II, encrypted at rest and in transit, never used to train anyone else's model.

Project · live experiments only · 3 monthsMedia included on every plan
02 / Compare

What changes between plans.

FeatureProjectBaseProEnterprise
Credits
What every experiment and panel draws from.
50100200350+
Workspaces
Separate spaces for brands, markets or teams.
112Unlimited
Seats
Who can log in and ask.
TeamUnlimitedUnlimitedUnlimited
Live experiments
Behavioral signal from real buyers on Instagram, TikTok, Facebook and LinkedIn.
IncludedIncludedIncludedIncluded
Live personas
A live conversation with your customer, built from your data.
Not includedIncludedIncludedIncluded
Synthetic panels
One question to hundreds of personas at once.
Not included3 to 5 segments5 to 10 segments10+ segments
Large-scale simulations
Whole-market runs across thousands of personas.
Not includedNot includedNot included1,000 to 10,000 personas
Data Hub
How your first-party data gets in.
Manual uploadDrive syncDrive syncCustom API integrations
Market scans
Heatseeker watches your market and reports what changed.
Not includedNot includedWeeklyTwice-weekly
Heatseeker in your AI tools
Ask Heatseeker from inside the assistant your team already uses.
Not includedNot includedClaude, ChatGPTClaude, ChatGPT, Microsoft Copilot + enterprise MCP
Frontier models
The newest models behind every persona and panel.
Not includedNot includedIncludedIncluded
SSO
Single sign-on through your identity provider.
Not includedNot includedIncludedIncluded
Data residency
Where your data is stored.
Not includedNot includedNot includedUS, Europe or Australia
03 / How pricing works
10 credits
what ten credits buy

Everything is priced in credits. One credit is one experiment variant live in market, or one market simulation with 500 personas.

  • =Two live experiments, 5 variants each. 1 credit per variant.
  • =One fully managed experiment, 5 variants. 5 for the service, 1 per variant.
  • =Two 3-variant experiments under a lookalike brand. 3 for the variants, 2 for the lookalike brand, each.
  • =Ten market simulations with 500 personas. 1 credit per simulation.

Bundled for the year. Every plan includes its credits up front. Top up at any time; your account team flags it before a decision has to wait.

Guided on every plan, managed when you want. Heatseeker AI guides audience and experiment design on every plan. Hand the whole run to us, or connect your own Meta, LinkedIn or TikTok accounts and run it there.

04 / Questions

What finance will ask.

Do you publish exact pricing?

Base and Pro are priced as shown. Enterprise starts at $185,000 and is scoped to your data, segments and cadence; a 30-minute call gets you an exact number.

Do experiments have to run through Heatseeker's accounts?

No. Every plan includes AI guidance on audience and experiment design; a fully managed experiment, where Heatseeker runs the whole thing through its own accounts, adds 5 credits on top of the variants. You can also run the media through your own Meta, LinkedIn or TikTok accounts, or mix the two.

What happens if we use all our credits?

Credits top up at any time within your plan, and your account team will flag when you are getting close so a decision never has to wait.

How do you handle security and data residency?

Heatseeker is SOC 2 Type II audited; data is encrypted in storage and in transit and never used to train anyone else's models. Enterprise plans can keep data in the United States, Europe or Australia. Full detail is on the security page.

Can a project roll into an annual plan?

Yes. A project proves the model on live decisions; most teams then move to Pro, so the customer context compounds and Heatseeker is available inside the AI tools they already use.

Not sure which plan fits?

Half an hour with our team is faster than a pricing page. Bring the decision you're weighing: a launch, a positioning call, a market you're trying to crack. We'll tell you which plan covers it.

30 minutes, on Google Meet. No deck.