Know what your customers will actually do, before you bet the budget.
Surveys tell you what people say. Heatseeker shows you what they do. Bring in the research you’ve already paid for, ask the question you’re stuck on in plain English, and get an answer grounded in real behavior, with every number drillable to its source, so it holds up in the room where the budget gets decided.
The most expensive thing in marketing is a confident decision made on bad data.
Everything you already know, in one place
Heatseeker ingests the research you own, past studies, campaign results, customer verbatims, so you never start cold. Then it keeps learning from every experiment you run.
Answers you can defend
Ask a strategic question the way you'd ask a colleague. Every answer shows its work, with citations to the documents, real customer quotes and statistics behind it. Nothing flinches when your CFO asks where it came from.
A decision, not a deck
Walk out with a cited, board-ready answer. Read it against synthetic personas trained on your own data in minutes, or prove it with real customers in market in days.
Your AI knows the whole internet. It's never met your customer.
It answers every question with confidence, whether or not it's right. And what people say tracks what they do only 20 to 30% of the time.
Read: how do you know your AI is right? →Recruited, paid panels behave nothing like real customers spending real money in your market.
CRM, loyalty, transactions, and social sit in silos. Every team sees a different version of the same person.
Your market moves in days; research takes months. The insight arrives after the decision is already made.
Predict in minutes. Prove in days.
Heatseeker is the only platform that pairs always-on synthetic personas with live in-market experiments, both grounded in your own first-party data. Ask anything and get an answer now; validate the bets that matter with real buyers. The two engines make each other smarter every quarter.
Put your customer on demand
Turn your own data into a customer you can question directly. Ask anything, get an answer in minutes, or run synthetic experiments at a fraction of the cost. Personas & Panels, built from your data.
Know what your market will do
Real experiments with real audiences show you what your customers actually do, not what they say. Plan, design and launch real ads with Heatseeker AI, proof from the market in days, not quarters.
Everything Heatseeker learns about your brand, kept and compounding, CRM, transactions, performance marketing, research, all in one view. The longer you run, the sharper every answer gets.
Every prediction is checked against real outcomes; every answer scored for accuracy, up to 95% correlation to real behavior. Evidence trustworthy enough to act on.
Ask the persona in Claude, ChatGPT or Gemini.
Heatseeker connects over MCP, so the customer view turns up in the tools your team already uses. No new tool to roll out.
Built, run, and analyzed for you.
predictive in minutes, proven in days.
"Which skincare positioning wins, and with which buyers?" Plain language in.
The AI proposes the audience and designs the experiment from your site & data.
Experiments run on Meta & LinkedIn, branded or under a lookalike brand, against real buyers.
The decision, the evidence behind it, and your next best experiment, ready to act on.
Real results, your data, and Heatseeker's market scans build a synthetic panel, calibrated to up to 95% correlation, answering in minutes next time.
- “Which skincare positioning wins, and with which buyers?”
- “Which of these three fee structures do customers actually choose?”
- “Do our buyers want this feature, or do they want it explained better?”
- “Which onboarding promise gets people to finish sign up?”
Every experiment is a live, statistically significant read on real buyers.
Not surveys. Not a click-through leaderboard. Each experiment is published live to real buyers, under your own brand or a lookalike brand, and run until the result is statistically significant. Real ads are simply the instrument: the way Heatseeker observes genuine behavior at scale and surface the deep preferences, drives, jobs to be done, and pain points your customers never put into words.
The outcome customers are really hiring you for.
The frictions that stall or kill the decision.
The hidden motivations that tip a yes.
Which promise actually moves your market.
Which capabilities customers will pay for.
What they'll genuinely pay, before you commit.
The exact words that land in each market.
Where the next big bet should be placed.
Up to 95% correlation to real behavior.
Most synthetic tools measure accuracy against survey answers, but surveys don't predict buying. Heatseeker validates against verified actions, calibrated on your own data and sharpened by every live experiment you run.
Accurate evidence everyone can believe, so the team backs the call, not the loudest voice.
Built to clear procurement and protect your brand.
The CMO of L’Oréal on bridging the art and science of marketing.
Episode 1: Lex Bradshaw-Zanger and Heatseeker CEO Kate O’Keeffe on de-risking creativity, and why what customers say is only 20 to 30% of the story.
▶Watch the episode · 30 minThe behavioral ground truth playbook.
Marketing budgets are down 30%. The winners won't have the best AI stack.
Every CMO has an AI mandate. But the teams that pull ahead will own behavioral ground truth, not the flashiest tool stack.
Read →Why surveys quietly compound into 0.1% confidence.
Surveys predict purchase intent at 20 to 30% accuracy. Stack five decisions on that foundation and the math falls apart fast.
Read →How real and synthetic data work together to outlearn your market.
Fast is not useful if it is wrong. Why grounding synthetic personas in live experiments beats survey-trained bots.
Read →Start in minutes. Your first answers this week.
Set up in minutes, design your first experiment, and walk into your next decision with proof.
Book a 30-minute demo →