Why combine 1P data with behavioral experiments?

How PMMs can lock into what buyers actually want, need & respond to

Behavioral insight is the backbone of the next era of market research

Why strategies built on survey-based customer research models are doomed

The next era of growth will belong to beauty brands that operationalize listening to what buyers really want.

Behavior-trained synthetic personas are the only way to get verifiable buyer behavior

The Frances Austen founder turned investor shares what beauty and fashion CMOs can learn from real-time behavioral proof

Australian startup Heatseeker has won L’Oréal’s Big Bang Beauty Tech Innovation Program, selected from 50,000 global startups.

At SXSW, the Heatseeker & KPMG demonstrated how behaviorally trained synthetic personas can replace survey bias with real-time customer truth.

Market researcher Heatseeker announced last week the launch of Heatseeker Synthetics—an innovation showcased in collaboration with KPMG Australia at the KPMG Futuresphere at SXSW Sydney.

Heatseeker co-founders tout 95 per cent predictive confidence with synthetic customer avatars, score ServiceNow contracts

ADMA Vice Chair Steve Brennen, Alison Hill, Sonny Sethi and Kate O’Keeffe unpacked how marketers can work to solve this issue.

Stop guessing. Discover which urgency tactics actually convert parents, office workers, and Gen Z.

There’s a common trap in synthetic market research right now: fast tools, flimsy answers.

When Steven joined our team last week, he brought deep experience with high-budget research and immediately put Heatseeker to the test.

At Heatseeker, we just launched a new feature called Chat with Your Results. And it's already changing the way teams make decisions.

Without David Ogilvy, the world might not be drinking Guinness, moisturizing with Dove, or swiping an American Express.

If you lead marketing at a fast-moving company, you’ve probably felt the tension: is the team building strategy or just winging it?

Dubai Chocolate didn’t just go viral by accident.

Capital F led the round with participation from Euphemia, Even Capital and East End Ventures.

We’ve long faced a fundamental challenge: creating enough high-quality content to engage audiences across an ever-expanding array of channels. But in 2025, we face a new and unexpected paradox.

Reach.ly, an e-commerce analytics startup founded in 2011, serves as a cautionary tale of how even well-intentioned market research can fail to prevent business collapse when executed inadequately.

Most companies rely on conducting focus groups or marketing surveys. There’s another method companies should try: “heat-testing”.

Partnerships between high-speed motorsport and high-end fashion are bringing glamour – and a new wave of style-savvy fans – to the grand prix.

The finalists for the Women Leading Tech Awards, presented by Atlassian, have been revealed!

Heatseeker Achieves SOC 2 Type 1 Compliance: What It Means for You.

The rise of digital experimentation tools has revolutionized marketing, but the vast number of tools available has led to confusion about their specific roles

Consumer attention is fragmented and market dynamics shift rapidly, heat testing offers a solution.

CPC provides a useful snapshot of campaign costs, it doesn’t tell the whole story

Simply spending more on ads doesn’t guarantee success.

Captivating millions is about meticulously testing images and visuals to maximize engagement

How Multivariate Testing in Multilingual Market Unlocks Global Reach

Every product manager wants to build winning products but bridging the gap between team ideas and market needs is tough. Prioritization frameworks can help.

Private health insurer used Heatseeker's Value Proposition Test on Meta to validate new product in 2 weeks, doubling interactions and pinpointing key segments.

Heatseeker now offers market experiments on Meta, boosting your testing capabilities. Extend your reach from 900 million professionals to 3 billion consumers.

Our co-founder spills secrets on the Startup Equity Matters podcast. Learn how big companies test ideas and why sketches trump prototypes. Listen now!

Identify and overcome Action Blocks. This Relentless issue offers tips to boost engagement and drive actions. Ideal for UX designers and product managers.

Former Atlassian Head of Product Rutger Coolen joins Heatseeker as Chief Product Officer, bringing expertise to lead product innovation and drive growth.

Using the agile methodology to develop your product? These are some of the most popular AI tools that teams are using for each stage of the product lifecycle.

Discover AI tools transforming product development. Learn how they boost efficiency, foster innovation, and enhance market readiness in this guide.

Learn to identify customer needs for your Jobs To Be Done exercises with live market tests. Gain insights to refine your product and meet market demands.

Use market tests to identify Jobs to Be Done. Uncover needs, validate ideas, and drive product success. Ideal for marketers and product managers.

Spend more time creating and less time gathering competitive intelligence. Leverage smart tools to streamline research and focus on innovation and growth.

Overwhelmed by leads but unsure what to do? This post unlocks strategies to nurture hot prospects from your data, even before your product launches.

Product pivots causing team friction? This week’s Relentless shows how storytelling builds trust during change. Data + narrative = a winning strategy.

Wellness patch brand struggled with messaging—Heatseeker's AI saved the day! See how AI personas helped them craft winning copy and boost sales.

Feeling like Odeo before Twitter? Heatseeker helps test big ideas early. Unleash your team's creativity—read Relentless!

Features vs. Benefits Tests: Build what users want, not what you think. Heatseeker's tests reveal hidden customer desires & guide your product roadmap.

Speak your customer's language! Learn "language-market fit" and how it goes beyond positioning. Discover how Heatseeker helped founders find the perfect words.

Struggling with your first growth experiment? Start with Benefits, then Value Proposition, and Features tests. Learn the order & unlock customer desires!

Arc of Life, an end-of-life startup, found its message with Heatseeker. In just a week, they tested their value proposition and connected with customers.

Master the Market Testing Order to streamline development. This Relentless issue guides you in testing demand and validating ideas, for product managers.

Parenting startup rockets growth with Heatseeker AI! 42% more conversions, 44% lower ad costs. Discover how Heatseeker's AI finds your ideal customers.

Ditch data mining, embrace decision intelligence! Target your ideal customers & unlock growth with Heatseeker's market experiments. Learn more!

Founders, mine customer insights with ease! Heatseeker's self-serve platform empowers you to test & learn EVERYTHING about your product. Get started today!

Birchal: How Heatseeker Identified and validated the most promising new offer for the platform before going to market

Parenting startup Cooper found a niche segment in a hyper-competitive market using live market tests.

Heatseeker bonus: real ad leads! Thena's startup got 17 from one experiment. Learn how to turn Heatseeker leads into sales & nurture them like any other.

Fearless founders: Humility is your secret weapon! Learn why & how to build products people love with Heatseeker's new newsletter, Relentless. Sign up now!

Born from frustration! Heatseeker founders ditch traditional research for an AI-powered market testing platform. Learn how it works & gather real customer data.

Aussie startups, rejoice! Heatseeker's AI platform helps you test & refine strategies LIVE in market. Save resources, gain real data & make smarter decisions.

One challenge facing female founders is access to funding and overcoming unconscious bias among investors. Data democratization helps even the playing field.

Synthetic data offers a way to test your products on computer generated “personalities” to see how user-friendly your products really are.

Here we are trying to figure out what new potential value we could bring to our potential customers with Heatseeker AI

What if we could predict what your customers wanted before going to the market? Find out more with Heatseeker

Female-Led Heatseeker AI Increases Funding Round to $1.3 Million, Eyeing Market Expansion | Read more on Business Insider

Introducing Heatseeker, Growth Hacking-as-a-Service for turning creative insights into market-tested business strategies