It’s official: Heatseeker now offers market experiments on Meta. 

This latest integration will fire up your product and marketing teams' ability to test and learn in the market. With experiments on Meta, we extend our reach from over 900 million professionals on LinkedIn to nearly 3 billion consumers. 

Global companies increase ROI by 20% or more with markets tests

Market tests have helped global companies achieve ROI increases of 20% or more, turning into a must-have strategy for product and marketing teams. 

Netflix runs over 1,000 tests each year. 

Amazon’s pumping out over 2,000 in the same period. 

And then there’s Booking.com, which clocks in at a whopping 1,000 experiments at any given moment. 

Of course, these companies have entire Data & Engineering teams as well as tools and processes they’ve perfected for running experiments. For years, if you wanted to run experiments, you had to be part of a large tech company or a solopreneur who once worked at one of these companies.

Today, you can run market experiments on Meta with Heatseeker, for free, and without hiring an entire data science team. 

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Heatseeker + Meta powers your consumer market tests with advanced targeting

Heatseeker makes running experiments on Meta easy. 

Large companies that are already doing this understand how to set up these experiments, so that the results are statistically significant. They know how long to run the experiment and how to target them. 

They know how to set up these experiments in Meta’s platforms, monitor them, and then interpret the results later. 

Heatseeker does this all for you. 

All you have to do is decide on your creative elements (your copy and your photos), connect to Meta, and launch your experiment. Heatseeker tells you what the winning variant is and which experiment to run next. 

How Heatseeker Works

How does Heatseeker work?

1. You share details about your business. This points Heatseeker towards your website, so it can crawl it and your competitors’ websites as well other related content online to see how the market currently understands your product. 
2. You’re taken into the Value Proposition Lab, where you’re offered different ways of explaining your product, based on how the market understands the problem you solve. 
3. Finally, you’re taken into the Experiments Lab where Heatseeker automatically generates a starting point for your Meta ads that you can edit. Then it’s as simple as hitting launch. 

Using Meta for Product Development Experiments

Using Heatseeker with Meta helps product teams solve many of their biggest challenges. 

Biggest challenges that product teams face:

• Keeping up with a fast-paced marketplace: Product teams can understand what features and benefits interest consumers in real time by using frequent market tests. 
• Staying ahead of competitors: Product teams can quickly validate creative, out-of-the-box ideas through frequent market tests.
• Balancing innovation with financial viability and market demand: Product teams can prioritize their roadmaps by seeing which features consumers are ready to buy now and use that revenue to invest in more forward-thinking ideas.

Using Meta for Digital Marketing Experiments

Heatseeker with Meta also helps product teams solve many of their biggest challenges.

• Sales and marketing alignment: Market experiments provide data on what consumers want to buy, ensuring that marketing’s chosen campaigns will generate revenue
• Staying in line with your market: Market tests help you refine your messaging and understand what your consumers actually care about
• Developing content at scale: With market tests that help you understand your market and messaging, you get clarity on where to double down in your content marketing efforts

By using Heatseeker to run their experiments, both marketing teams and product teams can: 

• Lower the barrier to entry of running market tests 
• Accelerate experimentation cycles
• Adopt the revenue-generation and growth creation techniques of some of the largest tech companies

Continuous learning equals sustainable growth in a fast-moving market

The market is moving fast. Market tests can help your team keep up. You can get started with market tests by identifying where there’s uncertainty and where there’s the most opportunity for learning. Is it by tweaking your value proposition? Understanding the benefits that are most important to your target audience? Prioritizing your roadmap? Once you know what you want to learn, it’s as simple as creating an account on Heatseeker and launching your first experiment. 

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