Hello, fearless founders. Welcome to the latest issue of Relentless, your weekly dispatch about all things testing, learning, and growing.

This is the order you should run your experiments in

There are several Tests that you can try on Heatseeker. Where do you start? And how do you know what to test next once the first experiment is done? In this blog, we break down the "Market Testing Order of Operations", so you can strengthen your team's test-and-learn muscles.

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Make money by entering the conversation already happening in customers' minds

Great marketers figure out what script is playing in their customers’ heads and they insert their brand in a key piece of dialogue. A language-market fit test (or value proposition test) can help you discover niche communities, find the conversation happening in their heads, and then create hyper-targeted messaging.

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MIT: These three test-and-learn principles can counter business uncertainty

Test and learn is how you innovate and grow – even when the market seems wild. But how do you stay the course or make sure your innovation investments are paying off? MIT offers three principles to guide product directors, growth leaders, and other individuals in charge of making change happen within their org.

A test-and-learn philosophy recognizes that the best way to understand the potential of an innovative idea is to try the idea. The company can take on more experiments and improve its odds of strategic impact if it learns how to rapidly identify and evaluate an opportunity either to deliver on it or move on to the next idea.

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Looking for more info about a specific topic? Helping founders is Heatseeker’s purpose, so leave a comment with your requests and we’ll get you the goods.

In the meantime, Happy Heatseeking!

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