Hello, fearless founders. Welcome to the latest issue of Relentless, your weekly dispatch about all things testing, learning, and growing.

The better the prototype, the worse the feedback?

_Our co-founder (and Cisco and BCG alum!) Kate O’Keeffe dropped all kinds of knowledge gems on the Startup Equity Matters podcast. During her chat with host Jason Atkins, she answered questions about raising money, protecting your equity through market testing data, and more. She also broke down how the largest companies innovate through experimentation and how founders can mimic these strategies without a billion-dollar budget.

Plus, there was this interesting takeaway about human behavior during user interviews:

“Present users in your ICP with sketches and quick and dirty lines on a page. Figma is almost too resolved, because the minute they think there’s something resolved there, they’re likely to nod along politely, especially if it looks nice.”

Access Kate’s industry secrets by listening to the podcast below.

Listen to the episode

‍

New feature alert: Benefits and Features Tests (14 Day Free Trial!)

We’ve got two new features in the platform: the Features Test and the Benefits Test! The Features Test helps you figure out what to build next, so you can develop a market-proof product roadmap while our Benefits Test tells you what customers actually care about and what outcomes they want.

Plus, Heatseeker is now free to use for 14 days – no credit card required!

Start Your First Experiment

‍

What’s the difference between a Features test and a Benefits test?

Need a more in-depth understanding of the difference between a Features Test and a Benefits Test? We've created a full guide for you with examples.

Read the Article

In the meantime, Happy Heatseeking!