January 29, 2025
🚀 🚀 ! Huge new release!! We're thrilled to announce that Heatseeker's latest release means marketing teams can now run 7 different kinds of market experiments.
Live in minutes.
Complete in 6-9 days.
Real insights from real people in the real world. Every experiment deepening your confidence in your target audiences, your product, your go to market, your next ideas.
You can now test:
1. Buying drivers / product benefits: what is THE number one (and number two while you're at it!) reason why people buy your product? How does that differ from segment to segment?
2. Product feature test: What features (both current and coming soon) matter most to each key segment?
3. Language test: What is the exact language / expression of the value proposition that appeals best to each key segment? Are you running a “market test” or a “market experiment”?
4. Campaign creative test: Which creative concepts appeal best to each key segment? (Think beyond digital here - has your out of home been tested?)
5. Go-to-market test: Should we do free delivery or 10% off? Will subscription work?
6. Video creative test: Which video treatment works best? Does video outperform static?
7. Idea test: Ethically and responsibly run tests for new ideas that are not yet live to support your incubation pipeline
8. If you ask us nicely we can even set you up with a competitor and global exemplar value prop test to test your value props and features live against theirs. We recommend that this experiment rescrapes and reruns every 90 days for ongoing monitoring.
Let's talk about which are better off in sequence and which can be stacked. Let's find the heat!
Book a Demo with us today!
Heatseeker helps businesses find what customers want, so they can build the right stuff.
Our software delivers Growth Hacking-as-a-Service, enabling scale-ups to:
Crawl the web for competitive intelligence about their market and synthesize the results
Generate multiple digital campaigns with varied messagingÂ
Launch campaigns across digital channels to gather information about real-world engagement to find new users
Review reports with actionable data and insights that they can execute on or use for further testing
Learn how to take your organisation to the next level.